Digital Marketing Specialist

1. 3+ years experience operating digital ad platforms AdWords Bing Social - Facebook, Twitter, instagram 2. CPA (cost per acquisition) focused campaigns - no CTR (click thru rate) or branding focus campaigns 3. AdWords certified (fundamentals, search, display) 4. Ad budget above 8k/monthly 5. Prefer B2C experience, plus for B2C ad managers who run multiple platforms at a time. Job Requirements - Managing multiple Ad Platforms (MGID, Bing, Google AdWords, AdRoll, AUDIENCEX, etc. ) - Responsible for managing 3-4 platforms at 1 time. - Running reports and analyzing data for future digital campaign strategies. - Experience managing PPC campaigns - Experience running a PPC campaign - Experience with PPC budget and monthly costs - Content Analysis / Creation - This person DOES NOT need to be a copywriter or a journalist major but they should be comfortable creating content for digital ads and online campaigns as needed. - They will analyze the content and should be able to provide edits for future ads as they will have an understanding of what works and what doesn't in the eyes of their users. - Supporting the Sr. Marketing Specialist w/ Digital Marketing Data Analytics - $500,000+ monthly budget for AdWords, PPC, etc. - Running multiple programs for the same project - AdWords certification ++ - Google analytics certifications +++ - TEAM PLAYER - Entrepreneurial mindset is a + Department: Mktg/Comm Specialist

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